Corporate Philosophy and Brand


Corporate Philosophy

Create quality entertainment that brings happiness and fulfillment to people.

Origin of Company Name

The name “FURYU” comes from the old Japanese name for “entertainment.” Today it has a different meaning related to traditional Japanese art aesthetics.

The Gion Matsuri festival was the biggest entertainment event in Japan when it was first introduced in Kyoto during the Heian Period. People pursued the beauty, the energy, the fun, the pomp of the moment of this annual event.

This was the aesthetic sense behind the classical meaning of “FURYU,” and that is the name we chose for our company founded in Kyoto, and we hold the spirit of that word dear.


Brand Symbol


Brand Slogan


FURYU believes in delivering fun, joy and surprise to everyone, every day.
We encapsulate this belief in our statement “Precious days, always.”

Brand Story

FURYU’s mission is to enable people to enjoy immersing themselves in their world and partying with friends and family. Based on our corporate philosophy, “Life is the very best entertainment,” we bring each individual an invaluable sense of “Precious Time.”

Through ingenuity and an infinite spirit of curiosity, we strive to create new pleasure, happiness and surprise.