FURYU Corporation

Corporate Philosophy and Brand

Corporate Philosophy

Create quality entertainment that brings happiness and fulfillment to people.

The Target Corporate Culture

  • 1. A company with a cheerful, fun atmosphere, combined with the practice of strict self-discipline as required
  • 2. A company where dreams are passionately discussed, shared, and made bigger
  • 3. A company where each individual works hard, develops through friendly competition, and celebrates each other's growth

Behavioral Guidelines

  • 1. Say what needs to be said, recognize each other's differences, and empathize, share, and cooperate with others
  • 2. Always be conscious of being a "representative" of our company, and provide ultimate customer satisfaction
  • 3. Pursue the expansion of the company's businesses and revenues, and enlarge the arena of our endeavors, growth, and self-actualization
  • 4. Hold teamwork in high esteem, and play our roles responsibly and contribute to the team
  • 5. Take the lead, and continually and actively launch challenges towards a high goal
  • 6. Carry out highly transparent, sound corporate activities under the spirit of compliance
  • 7. Be environmentally conscious, with the children of the future in our minds

Origin of Company Name

The name “FURYU” comes from the old Japanese name for “entertainment.” Today it has a different meaning related to traditional Japanese art aesthetics.

The Gion Matsuri festival was the biggest entertainment event in Japan when it was first introduced in Kyoto during the Heian Period. People pursued the beauty, the energy, the fun, the pomp of the moment of this annual event.

This was the aesthetic sense behind the classical meaning of “FURYU,” and that is the name we chose for our company founded in Kyoto, and we hold the spirit of that word dear.


Brand Symbol

FURYU Corporation

Brand Slogan

Precious days, always

FURYU believes in delivering fun, joy and surprise to everyone, every day.
We encapsulate this belief in our statement "Precious days, always."

Brand Story

FURYU's mission is to enable people to enjoy immersing themselves in their world and partying with friends and family.Based on our corporate philosophy, “Life is the very best entertainment,” we bring each individual an invaluable sense of "Precious Time."

Through ingenuity and an infinite spirit of curiosity, we strive to create new pleasure, happiness and surprise.

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