At FURYU, we have adopted the corporate philosophy of “Create quality entertainment that brings happiness and fulfillment to people.” Our mission is to deliver precious moments – whether immersing oneself in a private world or sharing joyful experiences with friends and family – through quality entertainment.
In today’s world, where social conditions and societal values are constantly evolving, the value that “entertainment” -which has the potential to become a business that represents Japan – brings to people’s lives is steadily growing. FURYU aspires to play a meaningful role in that growth through each of our business segments. More specifically, we have continuously delivered the experiential value of “becoming kawaii” through photo sticker machines and offered “kawaii” plush toys and figures as arcade prizes. In that sense, we have long been in the business of producing “kawaii” for a great many customers in Japan. Today, under our “Medium-term Vision 2027,” we are taking on new challenges, including overseas expansion, while leveraging our strength in producing “kawaii.” We are striving for growth as a company that creates quality entertainment.
To achieve our goals, the people who create are of utmost importance. At FURYU, we uphold a set of values called the “Dynamic Vision.” We believe that true growth – for both the company and its employees – comes when individuals’ “what I want to do” and “what I can do” align with the company’s “what we must do.” United by our belief in the limitless potential of “entertainment,” we are committed to working together as one team to continue delivering compelling, quality products and services to our customers and to shaping the future ahead.
Masahito Enomoto
President
FURYU CORPORATION